The founder of ELLA, Elinros Lindal, clearly is a highly talented business women, a creative designer and a caring person. With a BA-degree in psychology and mass communication, a career in journalism and publishing and finally an MBA degree from Reykjavik University, Elinros founded ELLA slow fashion in 2011. ELLA is for the sophisticated women that don’t want to compromise; High end luxurious fabrics tailored into beautiful timeless pieces, without harming the environment. The style is elegant and formal yet very feminine, perfect for your working wardrobe or other formal occasions.
ELLA is very proud of being a Slow Fashion Brand, with respect for the professionals who develop the designs, for the materials, for the environment, both ecologically and economically, and respect for you. Every piece is manufactured in limited numbers in Europe with a high emphasis on quality and traceability, considering the impact on workers, communities and ecosystems. Sounds good to us! I have my eyes on that gorgeous orange dress! Perfect for a blogger-working wardrobe!?
Useful Links
ELLA online shop
Fashionista.com – Slow Fashion Movement Picks Up Speed in Iceland
TheEcologist.org – Slow Fashion