H&M has designed a new Conscious Exclusive collection in collaboration with the sustainability think tank Ever Manifesto. Ever Manifesto is a sustainability think tank and publication, founded in 2009 by Alexia Niedzielski, Charlotte Casiraghi & Elizabeth von Guttman.
Enjoy romantic whites, cloudy blues, a mix of metallic and rich prints, see the preview here!
With a functional and bright layout, clothing, shoes and accessories are presented in various of open storage solutions, along with descriptions and visualising images on display. It’s like walking into what you’d imagine an Ikea clothing store would look like. Only it’s not Ikea. & Other Stories is the upmarket branch for design conscious young and trendy people, owned by H&M.
The Isabel Marant pour H&M, the collection all fashionistas have been waiting for, is to be launched this November. The lookbook images was released only last week, and we are completely in love with this collection, Parisian chic meet Swedish high street, featuring those must have (but can never afford) jackets, blazers, blouses, dresses and cool trousers.
With H&M’s affordable high street profile you might even afford escaping the rain. Why not head straight over to one of the best online destination for travel, to get your inspiration? Or perhaps you have your Summer Sun already secured?
Useful Links H&M Lonely Planet