House of Dagmar is a Swedish fashion company. Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised by the fashion industry as well as the press worldwide. The company is run jointly by three sisters, all with background within Swedish and international fashion industry.
House of Dagmar is the label to wear in 2012, according to fashion bible In Style. The Spring Summer collection is greatly inspired by the relaxed Moroccan lifestyle and the colours reflects the shades of the African savannah.
Dagmar SS2012 – The modern vagabond
Dagmar SS12 includes knitted cloaks with low cut necklines, ankle length skirts and flared trousers. Details like lace knitting, braids, details in the back, blockings in colours, architectural elements and alternating sections of solid and see-through fabric are some examples on what makes these garments stand out. The prints are based on exotic patterns from the crocodile and the giraffe with the colourpallete stretching from sand, stone, bright sunlight, clouds and plants to pop colours. The shades are either a strong accent colour combined with a neutral base or tone-in-tone. Some of our favourite styles are:
A small selection of what’s available at Asos.com
“This collection is the perfect suitcase for the contemporary vagabond”, says Kristina Tjäder Dagmar’s head of design.
Photo: The three siters and founders of House of Dagmar; Kristina Tjäder, Karin Söderlind and Sofia Malm.
Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised. They recently won one of the most prestigious Scandinavian design awards, the Swedish magazine Damernas Värld “Guldknappen of 2011”. They’ve previously won the “Best Designer of the Year 2007 from Swedish magazine Elle. Dagmar is available to buy at ASOS.com, Diverse and Harrods.