Scandinavia Exhibition at London Fashion Week Somerset House

On from today is the largest ever Scandinavian fashion exhibition in the UK, located at the West Wing of Somerset House with AW13 collections and a curated exhibition focusing on up-and-coming designers.

Visitors to the Fashion Scandinavia showcase will have a unique opportunity to experience the very best of contemporary Scandinavian fashion and enjoy The Scandinavian Lounge by RENOUVE. In the RENOUVE lounge visitors will be able to enjoy a taste of Scandinavia in an interior fitted completely with Scandinavian craftsmen’s pieces. The bar will offer exclusive drinks that are served at the NOMA restaurant in Copenhagen and other Michelin-Star restaurants in Scandinavia.

The showcase Fashion Scandinavia includes more than 40 labels and designers from Denmark, Norway and Sweden.

‘Inspirational winds from the north are blowing. Scandinavian fashion is currently one of the most exciting trends to follow. Derived from Scandinavia’s rich heritage of culture and creativity, the region has produced a talented wave of edgy newcomers in fashion. Effortlessly they are looking to the future with optimism and vibrant energy’.
Zandra Rhodes, legendary British fashion designer and founder of the Fashion and Textile Museum in London

The Scandinavia Exhibition is in fact offering an insight into the Concept Scandinavia, not only for fashion, but a showcase where architecture, design, fashion, food and culture is all coming together in one submerged brilliant trend case.
Image 1 Trine Hav Christensen
© Designer: Trine Hav Christensen (Denmark) Photo: Jeff Hahn

London Fashion Week
Visitor hours:
Friday 15 February – Monday 18 February: 10:00 – 19:00
Tuesday 19 February: 10:00 – 18:00

Helje Hamre at London Fashion Week 15th – 19th February 2013

One of the exciting brands out of Scandinavia that will be exhibiting during london Fashion Week is Norwegian Helje Hamre. Known for sleek contemporary Nordic design, for the modern women. Pure fabrics, classic tailoring and modern clean lines, with a astonishing attention to detail in fit and finish has made this a brand to watch. The HH collections is by all means not for all. This capsule collection is for a design conscious independent woman, as the Nordic style can be edgy and sometimes seem raw and slightly dark. I’m finding this promo video for Helje Hamre quite intriguing, presenting the concept and philosophy of the brand.. Let me know what you think!

Helje Hamre is an Oslo based designer, with 13 years of experience from the fashion industry in New York. He graduated from Parsons School of Design in 2002 before working for designers like DKNY and Narciso Rodriguez. In 2010 he returned to Norway and established his own label, Helje Hamre.

Helje Hamre will be presenting his collection for Autumn Winter 2013 at the Scandinavian Exhibition at Somerset House during London Fashion Week, 15th – 19th February 2013.
London Fashion Week at Somerset House features established designers, with catwalk shows, such as Burberry Prorsum, Paul Smith and Vivienne Westwood, as well as exhibiting emerging design talents. Visit