Happy Sequin Christmas!

The sequin craze is still going, lots of sequins in stores now. Giving everything a fantastic shimmering effect, the sequin pattern really adds a touch of sparkle to any outfit (and party). Get glam this Christmas with our pick of the best sophisticated sparkling style from Denmark: By Malene Birger, 2 DAY by Day Birger, Sofie Schnoor and ONLY.

© Go Scandinavian via Polyvore

Bestseller press event: Preview Spring Summer 2013

The Danish family-owned company BESTSELLER represents fashion brands like Only, Vila Clothes, Selected and the popular accessory brand Pieces. All labels have a clear fashion forward approach with promising collections for SS13.
We went along to BESTSELLER’s press event taking place at their fashionable London HQ in Bedford Square. As it happened to be Vero Moda’s 25th Anniversary it was a rather festive event with glittery cupcakes and lots of ballons.

Vero Moda, featured by Alexa Chung over the last few seasons, is the brand for the fashion-conscious woman who wants to dress well and pay less. Vero Moda consists of three lines: Vero Moda, Vero Moda Very and Vero Moda Intimates.

Selected is inspired by independent and strong personalities, embracing the look of a cosmopolitan woman with a significant identity and courage to create a personal style within the modern look. The style is feminine, cool and chic. selected.com

Vila Clothing design is a mixture of fine prints, delicate cuts and feminine details. Inspired by street style, fairs and trend forecast, Vila Clothing is always updated regarding style, qualities, colors and patterns. And there’s an adventures mix of prints and colours with lots of details for Spring Summer 2013. See more at vila.com

Pieces offers contemporary accessories collections with bags, belts, jewellery, scarves, shoes, basics and seasonal featured products to a reasonable price. With pleasing design and and great quality, what’s not to like?! Visit pieces.com

Only, also know as a denim brand, includes some fab styles for SS13 with a modern and feminine look. only.com

See more Bestseller news and updates at bestseller.com