Bestseller press event: Preview Spring Summer 2013

The Danish family-owned company BESTSELLER represents fashion brands like Only, Vila Clothes, Selected and the popular accessory brand Pieces. All labels have a clear fashion forward approach with promising collections for SS13.
We went along to BESTSELLER’s press event taking place at their fashionable London HQ in Bedford Square. As it happened to be Vero Moda’s 25th Anniversary it was a rather festive event with glittery cupcakes and lots of ballons.

Vero Moda, featured by Alexa Chung over the last few seasons, is the brand for the fashion-conscious woman who wants to dress well and pay less. Vero Moda consists of three lines: Vero Moda, Vero Moda Very and Vero Moda Intimates.

Selected is inspired by independent and strong personalities, embracing the look of a cosmopolitan woman with a significant identity and courage to create a personal style within the modern look. The style is feminine, cool and chic.

Vila Clothing design is a mixture of fine prints, delicate cuts and feminine details. Inspired by street style, fairs and trend forecast, Vila Clothing is always updated regarding style, qualities, colors and patterns. And there’s an adventures mix of prints and colours with lots of details for Spring Summer 2013. See more at

Pieces offers contemporary accessories collections with bags, belts, jewellery, scarves, shoes, basics and seasonal featured products to a reasonable price. With pleasing design and and great quality, what’s not to like?! Visit

Only, also know as a denim brand, includes some fab styles for SS13 with a modern and feminine look.

See more Bestseller news and updates at