Originally from the Swedish island, Gotland, a rural place in the middle of the Baltic Sea. She grew up on a farm far away from fashion. But her growing interest of clothes and sewing was nurtured by her mothers love of textile crafts.
Carin then decided to move to New York to study fashion at F.I.T (Fashion Institute of Technology). This opened up a whole new world, and soon after her own brand RODEBJER was founded. Her design philosophy is based on wardrobe essentials in combination with items catching the zeitgeist:
“I respect history and I am sensitive to the future, translating it into both long-lasting style and fashion forward items. I believe in a style that is effortlessly elegant without loosing comfort, allowing women the luxury to get on with life without restriction.”
When visiting London Fashion Week last February, RODEBJER was one of the brands that really caught my eye in the Scandinavia Exhibition. Highly wearable pieces finished beautifully in luxurious fabrics.
And when seeing the promo video for RODEBJER Spring Summer 2013, I can’t help to think that Carin is taking great pride in her Swedish island origin, and that she still holds nature close to heart. Here are a few stills from the beautiful film, shot by Rebecca Palmer, longtime friend of RODEBJER, styled and directed the film.
The RODEBJER Spring Summer 2013 video was filmed on a deserted Atlantic beach, during the sunrise and sunset of one single day. The vast ocean acted as backdrop in the east, with glimpses of lights from New York City in the long distant horizon. The video features India Salvor Menuez, an artist and actress of New York’s Lower East Side.