One of the exciting brands out of Scandinavia that will be exhibiting during london Fashion Week is Norwegian Helje Hamre. Known for sleek contemporary Nordic design, for the modern women. Pure fabrics, classic tailoring and modern clean lines, with a astonishing attention to detail in fit and finish has made this a brand to watch. The HH collections is by all means not for all. This capsule collection is for a design conscious independent woman, as the Nordic style can be edgy and sometimes seem raw and slightly dark. I’m finding this promo video for Helje Hamre quite intriguing, presenting the concept and philosophy of the brand.. Let me know what you think!
HH from krosseyedstudio on Vimeo.
Helje Hamre is an Oslo based designer, with 13 years of experience from the fashion industry in New York. He graduated from Parsons School of Design in 2002 before working for designers like DKNY and Narciso Rodriguez. In 2010 he returned to Norway and established his own label, Helje Hamre.
Helje Hamre will be presenting his collection for Autumn Winter 2013 at the Scandinavian Exhibition at Somerset House during London Fashion Week, 15th – 19th February 2013.
London Fashion Week at Somerset House features established designers, with catwalk shows, such as Burberry Prorsum, Paul Smith and Vivienne Westwood, as well as exhibiting emerging design talents. Visit londonfashionweek.co.uk