Searching for an outfit that will take you from the office to the Christmas Party? Want to look smart yet professional during the day but avoid frumpy in the evening? Cool Danish designer wear is the solution.
Founded in 2003, WHIITE is sophisticated functionality. WHIITE’s Design Director Frederikke Hviid has an impeccable sense of style which has translated itself into eye-catching combinations created using colors, fabrics and detailing.
So far there’s only a WHIITE silky night slip in my wardrobe, given to me at a press day. But it’s the most comfortable yet stylish piece of sleep wear I’ve ever owned, so I’m on the look out for more designs from WHIITE. @ WHIITE Spring 2012
There’s four WHIITE collections each year, with the main collections centred around Spring and Autumn. Two smaller seasonal collections are added throughout the year for Summer and Christmas.
In November 2008 WHIITE opened its first flagship store in the heart of Copenhagen, Kronprinsensgade 7 late November 2008 and it’s on my Must Visit list when I’ll be going to Copenhagen Fashion Week in August 2012.