Naja Lauf Summer 2012, effortless stylish and feminine

The designer behind has a vision of a new simplicity and little details combined with natural materials to achieve the highest comfort and quality. The style is most fashionable; understated elegance, effortless chic and ultra feminine.

© Naja Lauf Summer 2012

I have the crisp white cotton Bianca dress by Naja lauf, purchased it Wild Swans in London. It always receives so many compliments, but the most pleasing part is probably that’s it’s unbeliveable functional -as in machinewashable!

The designer’s home has been featured in the Afflante Website. The house, located on Bellevue Beach, North of Copenhagen has a relaxed and airy style with magnificent views onto the sea and the countryside.

© Photo of Naja Lauf from Photo of Naja Lauf’s home from

Useful Links
Naja Lauf Blog
Wild Swans

Acne Studios SS12, our favourite picks

Acne Studios is part of the creative collective Acne, “Ambition to Create Novel Expression” which was founded in Stockholm, Sweden in 1996. Co-founder of the Swedish brand Jonny Johansson created one hundred pairs of jeans in raw denim with red stitching and gave them away to friends and family. This became the foundation of the clothing branch of Acne, now known as Acne Studios. Today Acne Studios designs, markets and distributes fashion apparel and jeans worldwide. The styles for Spring Summer are structured, sharp and tailored yet some are more feminine. We have made our favourite picks…

© Acne Studios

We also recommend heading over to find your perfect pair of jeans in the Acne Denim Guide.

Useful Links
Acne Studios
Acne Denim Guide
Visit Stockholm

Designer Remix SS12 and High Summer

Designers Remix was founded in 2002 by Charlotte Eskildsen with her partner and Managing Director, Niels Eskildsen. Since then, they have successfully developed the company into a global brand available in over 600 stores all across Europe, Russia, Asia and the Middle East. It is Charlotte Eskildsen’s mission to make women feel beautiful wearing her feminine and characteristic clothes. Timeless fashion, favourite pieces that women will keep in their closets for decades.

Designer Remix Signature – some of our favourites

And from Designer Remix High Summer, one of our favourite styles

© Designers Remix

Designer Remix was nominated as the Brand of the Year at DANSK Fashion Award that took place the 10th of May 2012.
Designers Remix flagship store in Copenhagen central, where 200 m2 set the stage for the look and feel of Charlotte Eskildsen’s original array of clothes, shoes, bags and other accessories. A must visit when in the Fashion Capital.

Useful Links
Designers Remix
DANSK Fashion Awards

Slow Fashion by ELLA – From Iceland with love

The founder of ELLA, Elinros Lindal, clearly is a highly talented business women, a creative designer and a caring person. With a BA-degree in psychology and mass communication, a career in journalism and publishing and finally an MBA degree from Reykjavik University, Elinros founded ELLA slow fashion in 2011. ELLA is for the sophisticated women that don’t want to compromise; High end luxurious fabrics tailored into beautiful timeless pieces, without harming the environment. The style is elegant and formal yet very feminine, perfect for your working wardrobe or other formal occasions.

ELLA is very proud of being a Slow Fashion Brand, with respect for the professionals who develop the designs, for the materials, for the environment, both ecologically and economically, and respect for you. Every piece is manufactured in limited numbers in Europe with a high emphasis on quality and traceability, considering the impact on workers, communities and ecosystems. Sounds good to us! I have my eyes on that gorgeous orange dress! Perfect for a blogger-working wardrobe!?

Useful Links
ELLA online shop – Slow Fashion Movement Picks Up Speed in Iceland – Slow Fashion

COS Campaign Spring Summer 2012

Looking for tailored, structured and affordable key pieces that will last, check out COS collection for Spring Summer 1012.
As a upscale little sister to the High Street giant H&M, COS does Nordic contemporary fashion brilliantly for less.

We quite like the multicoloured tones and the contemporary details in the clothes we found NEW IN at COS Stores.
And we love the campaign photos for the current season as they ooze of the sleek and chic lifestyle we would love to live!

© COS Stores

I have to admit thought that I haven’t bought anything at COS so far. Might be tempted to head into their London store soon after seeing what’s new. Have you collected a few pieces from COS SS12 so far?

Useful Links
COS Stores online shop

Baum und Pferdgarten SS12

Discovered in Wild Swans, a London boutique featuring Scandinavian womens fashion, the Copenhagen label Baum und Pferdgarten by Rikke Baumgarten and Helle Hestehave stood out featuring fascinating contrasts. The Spring Summer 2012 collection is most wearable, comfortable yet flattering. We love the maritime style, chic, modern and sporty.

© Baum und Pferdgarten

When at Wild Swans in their Islington boutique, I managed to snap up a beautiful and versatile Baum und Pferdgarden Sade skirt. Unfortunately it’s been a rather chilly May in London, so far, so worn with tights and boots. But can’t wait for summer to come… Bring on sunkissed skin and high heeled sandals!

Useful links
Baum und Pferdgarten
Wild Swans – Online Shop

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