HM launching the New Fashion Icons in the model world


The originals: Cindy Crawford, Tatjana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder and Stephanie Seymour. Photographed by Peter Lindbergh for Vogue.
For their latest campaign H&M has chosen four of the biggest names in the fashion industry to create the New Icons: Daphne Groeneveld, Liu Wen, Lindsey Wixson and Joan Smalls. The new H&M collection is inspired by their personalities and style.

The Natural Beauty, Siri Tollerod

Born in Norway in 1988, Siri Tollerod was discovered by scout Donna Ioanna while shopping at H&M. Tollerod went to Milan, to model for the summer before returning home to finish her high school study’s. Immediately upon graduating, she signed with Trump Models and was asked to shoot for Vogue Italia with Steven Klein. She moved to NY in April 2007 to pursue full-time modeling. Within that first year she was featured in a DKNY campaign, opened and closed the spring D&G shows, was on the cover of 10 and shot Prada Sport with Steven Meisel. Today Tollerod is one of the hottest models at New York Fashion Week.


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