Moods of Norway womenswear in stunning Norwegian scenery

Moods of Norway have for a long time been a very popular brand in Norway with their preppy British meets bohemian Los Angeles with a dash of flowers prints and fruity colours thrown in. The campaign images for Spring Summer 2012 is shot with the majestic Norwegian landscape as a backdrop -with an absolutely amazing result!

© Moods of Norway
Moods of Norway is a Norwegian clothing brand founded by Stefan Dahlquist, Peder Børresen, and Simen Staalnacke. Dahlquist and Staalnacke were studying at Hawaii Pacific University, when Børresen (who was an old friend of Staalnacke’s) visited. A conversation at a late night party about a fashion brand with a Norwegian twist led to the group launching the first collection in 2003. After a handful of stores in Norway, Japan, Sweden, Holland, and Switzerland, Moods of Norway opened a U.S. flagship store in May 2009 on Robertson Boulevard in Beverly Hills. The company sports the slogan “Happy Clothes for Happy People.” In 2010 the brand released their first fully electronical product, a waffle iron which made waffles shaped like tractors. However, on November 17th 2011, they asked customers via Facebook and other social media sites to return their waffle irons, stating it could be a fire hazard. If the waffle iron will return to the market is still unknown. I friend of mine still has one. She said it’s pink and fun but doesn’t work very well. Perhaps a future collectors item?!?

Useful Links
Moods of Norway online shop
Visit Norway The Land of Fjords and Vikings

House of Dagmar SS12 Sophisticated and exotic

House of Dagmar is the label to wear in 2012, according to fashion bible In Style. The Spring Summer collection is greatly inspired by the relaxed Moroccan lifestyle and the colours reflects the shades of the African savannah.

Dagmar SS2012 – The modern vagabond

Dagmar SS12 includes knitted cloaks with low cut necklines, ankle length skirts and flared trousers. Details like lace knitting, braids, details in the back, blockings in colours, architectural elements and alternating sections of solid and see-through fabric are some examples on what makes these garments stand out. The prints are based on exotic patterns from the crocodile and the giraffe with the colourpallete stretching from sand, stone, bright sunlight, clouds and plants to pop colours. The shades are either a strong accent colour combined with a neutral base or tone-in-tone. Some of our favourite styles are:

A small selection of what’s available at

“This collection is the perfect suitcase for the contemporary vagabond”, says Kristina Tjäder Dagmar’s head of design.

Photo: The three siters and founders of House of Dagmar; Kristina Tjäder, Karin Söderlind and Sofia Malm.

Since the label Dagmar was launched in the Spring of 2005, it’s unconventional and sophisticated style has been widely recognised. They recently won one of the most prestigious Scandinavian design awards, the Swedish magazine Damernas Värld “Guldknappen of 2011”. They’ve previously won the “Best Designer of the Year 2007 from Swedish magazine Elle. Dagmar is available to buy at, Diverse and Harrods.

Useful Links
House of Dagmar
In Style Label to wear in 2012
Harrods / Dagmar / Dagmar
Diverse / Dagmar

Haut couture for children by Pale Cloud

There are children’s fashion clothes you discover where you can’t help thinking “My size, please!?” Pale Cloud is infact such a brand and the clothes are also being recognized as excellent design among industry experts. The Junior Magazine announced today that Pale Cloud won the prestigoues Junior Design Award 2012 for their Spring Summer 2012 collection.

The coming collection for Autumn Winter 2012/13 from the Swedish based designhouse is a strong follow up, with a trendy colonial feel; beautifully tailored coats and blazer, slim low crutch pants, highly detailed dresses and tops with both chunky and delicate knits using only the finest of wools. Heavy embellishment on delicate sand washed silk, pleating detail and leather trim are combined with peacock feather prints and fur for a luxurious look of statement dressing. Complete the outfit with essential accessories in hand knitted cashmere knit and semi-precious jewellery perfect for sophisticated little girls.

© Photo Sigve Aspeland for Pale Cloud

Pale Cloud is available (for the girls that do wear children’s size 2 – 12 years) from leading department stores like Illum Copenhagen, Barneys New York and Harvey Nichols Kuwait in addition to some carefully selected indepenedent shops.

We also highly recommend the article Pale Cloud, a story of love and passion if you want to know how it all started.

Useful Links
Pale Cloud
Little Scandinavian – Pale Cloud

Naja Lauf Summer 2012, effortless stylish and feminine

The designer behind has a vision of a new simplicity and little details combined with natural materials to achieve the highest comfort and quality. The style is most fashionable; understated elegance, effortless chic and ultra feminine.

© Naja Lauf Summer 2012

I have the crisp white cotton Bianca dress by Naja lauf, purchased it Wild Swans in London. It always receives so many compliments, but the most pleasing part is probably that’s it’s unbeliveable functional -as in machinewashable!

The designer’s home has been featured in the Afflante Website. The house, located on Bellevue Beach, North of Copenhagen has a relaxed and airy style with magnificent views onto the sea and the countryside.

© Photo of Naja Lauf from Photo of Naja Lauf’s home from

Useful Links
Naja Lauf Blog
Wild Swans

Acne Studios SS12, our favourite picks

Acne Studios is part of the creative collective Acne, “Ambition to Create Novel Expression” which was founded in Stockholm, Sweden in 1996. Co-founder of the Swedish brand Jonny Johansson created one hundred pairs of jeans in raw denim with red stitching and gave them away to friends and family. This became the foundation of the clothing branch of Acne, now known as Acne Studios. Today Acne Studios designs, markets and distributes fashion apparel and jeans worldwide. The styles for Spring Summer are structured, sharp and tailored yet some are more feminine. We have made our favourite picks…

© Acne Studios

We also recommend heading over to find your perfect pair of jeans in the Acne Denim Guide.

Useful Links
Acne Studios
Acne Denim Guide
Visit Stockholm

Designer Remix SS12 and High Summer

Designers Remix was founded in 2002 by Charlotte Eskildsen with her partner and Managing Director, Niels Eskildsen. Since then, they have successfully developed the company into a global brand available in over 600 stores all across Europe, Russia, Asia and the Middle East. It is Charlotte Eskildsen’s mission to make women feel beautiful wearing her feminine and characteristic clothes. Timeless fashion, favourite pieces that women will keep in their closets for decades.

Designer Remix Signature – some of our favourites

And from Designer Remix High Summer, one of our favourite styles

© Designers Remix

Designer Remix was nominated as the Brand of the Year at DANSK Fashion Award that took place the 10th of May 2012.
Designers Remix flagship store in Copenhagen central, where 200 m2 set the stage for the look and feel of Charlotte Eskildsen’s original array of clothes, shoes, bags and other accessories. A must visit when in the Fashion Capital.

Useful Links
Designers Remix
DANSK Fashion Awards

The great escape with H&M SS12

With both surfing and prints in fashion stores this season, how could you not end up in a tropical island?!

© H&M New in SS12

With H&M’s affordable high street profile you might even afford escaping the rain. Why not head straight over to one of the best online destination for travel, to get your inspiration? Or perhaps you have your Summer Sun already secured?

Useful Links

Lonely Planet

The Natural Beauty, Siri Tollerod

Born in Norway in 1988, Siri Tollerod was discovered by scout Donna Ioanna while shopping at H&M. Tollerod went to Milan, to model for the summer before returning home to finish her high school study’s. Immediately upon graduating, she signed with Trump Models and was asked to shoot for Vogue Italia with Steven Klein. She moved to NY in April 2007 to pursue full-time modeling. Within that first year she was featured in a DKNY campaign, opened and closed the spring D&G shows, was on the cover of 10 and shot Prada Sport with Steven Meisel. Today Tollerod is one of the hottest models at New York Fashion Week.


Useful Links Siri Tollerod

Slow Fashion by ELLA – From Iceland with love

The founder of ELLA, Elinros Lindal, clearly is a highly talented business women, a creative designer and a caring person. With a BA-degree in psychology and mass communication, a career in journalism and publishing and finally an MBA degree from Reykjavik University, Elinros founded ELLA slow fashion in 2011. ELLA is for the sophisticated women that don’t want to compromise; High end luxurious fabrics tailored into beautiful timeless pieces, without harming the environment. The style is elegant and formal yet very feminine, perfect for your working wardrobe or other formal occasions.

ELLA is very proud of being a Slow Fashion Brand, with respect for the professionals who develop the designs, for the materials, for the environment, both ecologically and economically, and respect for you. Every piece is manufactured in limited numbers in Europe with a high emphasis on quality and traceability, considering the impact on workers, communities and ecosystems. Sounds good to us! I have my eyes on that gorgeous orange dress! Perfect for a blogger-working wardrobe!?

Useful Links
ELLA online shop – Slow Fashion Movement Picks Up Speed in Iceland – Slow Fashion

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