Selected Femme, affordable Scandinavian fashion

The Selected brand was launched in 1997 for the menswear market and the Selected Femme womenswear was launched in 2008. Selected Femme represents the way you want to look today with a strong fashiony feel; The style is raw and simple with a focus on value for money.
The Danish womenswear label has launched an edited version of its Spring Summer 2012 collection, after Mary Portas the Queen of Shops, handpicked the brand as the perfect complement to the existing womenswear on offer in her “shop in shops”.
The SS12 collection from Selected Femme is divided into the themed lifestyles lines; Formal, Trend, Casual and Jeans.

© Selected

Just seen the coming AW collection on a press day hosted by Bestseller, and we can’t wait to see the news in the shops in August.

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Selected Femme
Mary Portas

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