World’s premier jeweller Georg Jensen with Scandinavian heritage

Georg Jensen thrilled us with a campaign around London just before Christmas; Delightful images capturing this outstanding Danish luxury brand, a world’s premier jeweller with creations of timeless beauty and superlative craftsmanship.

Designer at Georg Jensen since 1987, Regitze Overgaard says this about how the heritage of the company influences her:

The DNA that the archive represents is the foundation of all my collections. For me, it is about renewal while still retaining an understanding of the brand and its heritage.

Georg Jensen has more than 100 stores in 12 countries. Founded in Denmark in 1904 originally as a silver smith Georg Jensen nowadays includes a wide range of gold, silver, platinum and diamond jewellery, watches, cutlery, hollowware as well as design items for the home and office.
Renown for high quality, pure and elegant design, Georg Jensen is considered one of Denmark’s most recognized brands.

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