Covent Garden in London, an area situated centrally in the West End, is a former fruit and vegetable market. Nowadays it’s become a popular shopping and tourist destination with a great selection of shops and restaurant. As of recently also including Nordic additions to the fashionable area; The award winning Swedish bakers Daniel Karlsson and Sven-Gunnar Appelgren has opened a new bakery store in Rose Street, Bageriet.
After working in the bakery of Stockholm’s most famous high-end department store NK, Daniel Karlsson moved to London in 2007 with dreams of setting up his own bakery store in the UK capital. With work experience from Ottolenghi and Melrose & Morgan, Daniel sat up his own company, Bageriet. Birthday cakes, traditional Swedish cinnamon buns, Semlor cream buns, crisp-rolls, biscuits, desserts and pastries was hand made for the Swedish Embassy and a host of restaurants and stores across London including TotallySwedish and Stockholm Deli. Daniel’s business partner, Sven-Gunnar is passionate about bread baking and for the past five years has worked at the Ottolenghi restaurants in London’s Notting Hill, Kensington, Belgravia and Islington as well as the fashionable restaurant The Wolseley.
In combining their expertise, Daniel and Sven-Gunnar aim to bring quality and originality to their newly launched operation as Daniel explains: “We want to provide the best fresh bread, pastries and traditional Swedish open sandwiches in London.”
Prinsessetårta, equally important to the Swedes as the Victoria Sponge is to the English, a delicious Marzipan cake is one of Bageriet’s specialties and definitely a must-taste.
Visit Bageriet, 24 Rose Street, London WC2E 9EA