Living a busy life with work and travel Anita Godell found it nearly impossible to find clothes that combined real comfort with style and functionality. She took matters into her own hands and a new brand was founded in 2012, with womenswear that could take you from work to a night out.
With a comfortable yet very sleek and minimalistic cut, high quality fabrics and a lovely pale Scandinavian colour palette this brand immediately caught our attention. The entire collection, which you can mix and match, is designed in Oslo, Norway. The clean shapes and soft jersey fabrics provide a sensual, comfortable feel in any situation, business or pleasure. The collection compromises of sophisticated wardrobe essentials for chic and effortless wear, and are crafted through ethical production at their own studio in Milan, Italy. The use of some of the world’s finest jersey fabrics merges with exceptional Italian craftsmanship to create a line with superb fit.
The name APHRU comes from the goddess Aphrodite – representing the exquisite beauty that these clothes emulate in their fabric and design. APHRU Oslo’s collection is made from a blend of nature’s finest fibers, such as silk, wool and cotton blends. Delightful news – isn’t it?
APHRU have a flagship store in Oslo – which is on my list of places to visit when next time in the capital of Norway. But you can also find the brand in selected store worldwide.
Find out more and shop online at aphru.com