Tiger of Sweden SS15 moves into London fashion scene

Following more than ten seasons showing at Stockholm Fashion Week, Spring Summer 15 saw Tiger of Sweden, move their catwalk show to London. A Scandinavian brand with a different clean cut, high quality materials and a proud attitude.

Tiger of Sweden is no newcomer! The company was founded 1903 in the Swedish town Uddevalla, by the tailors Markus Schwarmann and Hjalmar Nordström. The brand had a transformation from traditional tailor to target the growing population of urban young city people, in the 90’s, before being sold to a Danish fashion concern, IC Companys, in 2003. This is of course the short version, of a quite extraordinary piece of fashion history.

So next time you are wearing a blazer from Tiger of Sweden, appreciate a century with tailoring craftsmanship.

And the price tag? Considering high profile campaigns and a flagship store in one of London’s most expensive shopping areas, surprisingly affordable. A maxi dress, for the Summers special occasions retails for £249. A pair of high heeled leather pumps is £179. Not bad at all when comparing to similar designers.





The new Tiger of Sweden online store features a clean updated design, additional languages and exclusive online products. Shop online at tigerofsweden.com

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