From a rural Swedish island to New York – Meet Carin Rodebjer

Originally from the Swedish island, Gotland, a rural place in the middle of the Baltic Sea. She grew up on a farm far away from fashion. But her growing interest of clothes and sewing was nurtured by her mothers love of textile crafts.

Carin then decided to move to New York to study fashion at F.I.T (Fashion Institute of Technology). This opened up a whole new world, and soon after her own brand RODEBJER was founded. Her design philosophy is based on wardrobe essentials in combination with items catching the zeitgeist:

“I respect history and I am sensitive to the future, translating it into both long-lasting style and fashion forward items. I believe in a style that is effortlessly elegant without loosing comfort, allowing women the luxury to get on with life without restriction.”

When visiting London Fashion Week last February, RODEBJER was one of the brands that really caught my eye in the Scandinavia Exhibition. Highly wearable pieces finished beautifully in luxurious fabrics.

And when seeing the promo video for RODEBJER Spring Summer 2013, I can’t help to think that Carin is taking great pride in her Swedish island origin, and that she still holds nature close to heart. Here are a few stills from the beautiful film, shot by Rebecca Palmer, longtime friend of RODEBJER, styled and directed the film.
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The RODEBJER Spring Summer 2013 video was filmed on a deserted Atlantic beach, during the sunrise and sunset of one single day. The vast ocean acted as backdrop in the east, with glimpses of lights from New York City in the long distant horizon. The video features India Salvor Menuez, an artist and actress of New York’s Lower East Side.

Munthe plus Simonsen Spring Summer 2013 edgy Danish fashion

Danish women’s fashion brand Munthe plus Simonsen, a favourite of supermodel Helena Christensen, is recognised for its relaxed glamour and edgy clothes emphasising on exquisite materials and details. Danish fashion at its best.

The Copenhagen based designer, Naja Munthe creates a casual yet elegant and glamorous style that Scandinavian fashion has become so famous for; High quality women’s fashion, feminine with an unmissable raw touch.

Naja Munthe finds her inspiration from the beautiful and rough Scandinavian nature and the changing seasons.

See more of Munthe plus Simonsen

New Norwegian brand Inspiration by Laa

The Norwegian Lene Aanesrud has in addition to her own successful clothing agency, also founded her own fashion brand. Inspiration by Laa offers feminine womens clothes. Aanesrud employes designers and works closely with the production to the finished product. Perhaps a brand to watch? See more at
© Inspiration by Laa Spring Summer 2013

C.L.E.A.N by Norwegian Fashion designer Christina Ledang

Christina Ledangs fashion label C.L.E.A.N. (Christina Ledang Essentials Always Necessary) is a line of essential tops, dresses and other must-haves in any womans wardrobe. The cut is simple and clean, suitable for everyday to party wear. With its minimalistic cut and natural colours it’s also easy to team with existing favourites in your wardrobe.
© C.L.E.A.N by Christina Ledang

The short sleeved tee is in 100% wool and the no sleeve dress is in a comfortable viscose jersey. Both are made in OneSize and can be worn by anyone from a size 34 to 40. The dress can also be worn as a maternity dress. The signature style includes raw edges on bottom hem wich gives a fine cut. See more at

Swedish fashion designer Nina Jarebrink new Spring Summer 2013

Swedish fashion designer Nina Jarebrink, with her “everyday luxury” collections has become a favourite among top stylists and fashionistas worldwide. The company was first launched in 2004 with a unique jewellery collection.
Nina Jarebrink has brought the label forward and today it includes shoes, accessories and jewellery -all in the same sleek and luxurious signature style.
© Nina Jarebrink

The new Nina Jarebrink collection for Spring Summer 2013 is available in selected high-end boutiques in the UK and worldwide. Find your nearest stockist at

Soft Gallery SS13 Women’s, soft shades and delicious fabrics

Soft Gallery has become a unique and innovative clothing label, with each collection being a gallery of fine fabrics and poetic art work. Every season Soft Gallery will commission a refined selection of visual artists, who’s individual and distinctive talents will be featured in the collections as prints and hand embroideries. Soft Gallery children’s wear was published in 2007, whilst the first women’s wear collection followed in 2009. See more at at

Soft Gallery Spring Summer 2013 features colours such as almond, melange grey and salmon pink, some styles have dreamy animal and insect prints. It’s perfect simplicity. I have my eyes on the salmon pink sweat top…



© Soft Gallery Women SS13

Barbara and Tine met when studying in London. The beginning of a creative partnership took shape when Barbara photographed Tine’s master degree collection from Royal College of Art during her own studies at London College of Fashion.
Tine graduated with a master from Royal College of Art women’s fashion in 2000 and moved on to work with various design companies including Mila Schön, Kenzo Ki and Brunns Bazaar. Barbara graduated from London College Of Fashion in 2001, with majors in Photography & Styling. She then stayed in London for another 10 years working within fashion, music videos and commercials, before embarking on a creative venture together with Tine.

Soft Gallery designers
© Soft Gallery. The designers behind the brand; Tine Holt Møller and Barbara Hvidt

Relaxed style for SS13 by Copenhagen based designer Naja Lauf

Feminine fashion with a typical Danish laid back attitude, all in natural materials such as bamboo and silk for the highest comfort and quality. My favourite SS12 dress was the Naja Lauf Bianca dress. Wonder if I must have the Daphne dress.
And by all means -these picture don’t do the clothes justice! You need to try it on…



Naja is obsessed with the details of pieces and the mixing of shapes and fabrics. The result is well-made and wearable pieces that you can have in your closet year after year.

Naja Lauf is available in the UK from

The favourite pieces for your Summer wardrobe by Ganni

Ganni pursues one idea: To create sexy and playful clothes. Clothes that are not too tricky, nothing too fashion, just gorgeous. The kind of clothes that is created from allure, not trends. Ganni creates favourite items for the wardrobe, that make a girl feel good about herself. And compared to other designer brands, Ganni is not frightfully expensive.


© Ganni SS13

The Spring Summer 2013 collection is available from and

Anne Sofie Madsen about Fashion, Art and Society

Born and raised in Denmark, Anne Sofie Madsen studied at the Royal Danish Academy of Fine Arts before graduating in 2009. She then went on to work for acclaimed trend forecasters Peclers and trained under John Galliano for Dior in Paris, then moved to London to work for Alexander McQueen as Junior Designer, before debuting with her own collection during London Fashion Week in 2010.

This season Anne Sofie Madsen was part of the Scandinavia Exhibition at London Fashion Week, counting 40 designers from the Nordic countries. Anne Sofie Madsen experiments with materials such as leather applied to a fine mesh base, built-up collars with unconventional patterns, and hand-drawn illustrations printed digitally on silk or wool fabrics. Her stand out fur couture piece for AW13, as seen in picture below, is a fine example of her design skills using traditional handcraft methods and couture techniques.
© Little Scandinavian. Anne Sofie Madsen at London Fashion Week for AW13

Anne Sofie Madsen has a desire to show the well-known through the un-known. The consistent play with various of materials creates a look of intriguing contrasts, which has become the young designers signature style.
A must see is the “Tiki-Mania-Maori” collection and in perhaps in particularly the illustrations from Anne Sofie Madsen, her graduation showcase from Royal Danish Academy of Fine Arts.


In traditional Maori art the most dominant, mythical motif is the ‘avianised man’ or ‘bird-woman’. The most important visual art forms are plaiting, relief carving and tattoo. My idea in this collection was to combine (and confront) this with classic, European clothing – in order to express the contrasts and borders between what we see as primitive/civilianized, exotic/classic and barbaric/elegant.
Anne Sofie Madsen, 2009

If money was no issue… Acne SS13 in Net-A-Porter!

Exclusive to The Acne paneled metallic leather mini dress is simply divine! Love the the cool colours combined in metallic space age twist. With tie fastenings along the back as an exciting detail. I would team it with bare deep blue sandals, to allow it to shine on it’s own.
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Acne SS13 Reala paneled metallic leather mini dress £900

Acne Rita biker jacket is one of the label’s most coveted designs, with it’s clean cut and edgy details. We love this latest black leather version, spliced with light-blue denim for a unusual look. It has a certain Spring feel to it? I would wear it with denim shorts or a simple summer dress.
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Acne Rita leather and denim biker jacket £850

But then there’s the crisp white Acne’ skinny-leg stretch-denim jeans available for £170… -you may try to stop me!

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